Is Manhunt Selling Your Sexual Orientation?

"The next time you log onto Manhunt.net, you might keep in mind that those men you’re chatting with aren’t the only ones interested in your profile. With no announcement to its members or to the press, Online Buddies, the parent company of the hugely popular hook-up website, has launched an ad agency to help digital marketers reach Manhunt users after they’ve logged off.

Men visiting Manhunt are automatically tagged as gay, an attribute that follows them as they look at the newspaper, order a pizza or download a new song. It’s part of an exploding trend wherein marketers target whatever they’re hawking to specific demographics.

Why should you care? Maybe you don’t. But many believe that a person’s sexual orientation shouldn’t be something made available to any marketer who asks." Full story here via Edge!