Cathy first discussed the issue in a Baptist Press interview published July 16, in which he responded “Guilty as charged” to claims his company supports groups opposed to gay rights.
According to YouGov.com, Chick-Fil-A's BrandIndex national score, which measures a company's brand health, on that day was 65 out of a range from 100 to -100. A zero score means equal negative and positive feedback.
Four days later, the company's score had fallen to 47; by Wednesday, 9 days after Cathy's first comments were published, Chick-Fil-A's buzz had plummeted to 39. Full story here!
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1 comment:
it was no secret that Chick-fil-A supported homophobia before this, so I see no reason a sensible person's opinion of the company ought to have changed...furthermore, if we all went around supporting only those companies that only held and supported political opinions we agreed with, we could patronize very few companies indeed.
i guess this is my way of saying that people are non-sensical dingbats. but that's no more news than that Chick-fil-A are a bunch of homo-hating Jesus freaks.
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