Your eyes are not deceiving you in the grocery store. Yes, your bag of Doritos just got bigger. No, the price didn’t change.
Last year, food packages shrank as food makers, dealing with record high ingredient costs, struggled to maintain their profits. But the weakened economy has caused a slump in demand for ingredients like corn and oil, pushing those prices back down. With lower ingredient costs - and higher consumer demand for more value - some brands like Frito-Lay are shifting back to bigger packages, without raising prices.
Think of your food packages like an economic barometer: Times are tough, so costs are low and packages are bigger. When times are good, costs are high and packages, to compensate, get smaller. (Continue Reading-Source/Edge)
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